Google’s ‘Sponsored Links’ Renamed ‘Ads’

Google is progressing out a modify to its search ads on all English language domains, Search Engine Land reports. “Sponsored links” will now cleanly be known as “Ads.”

A Google representative said this will roll out to more languages in the future.

Here’s an old screenshot of a search for [golf shoes] that shows “Sponsored Links”:

And here’s a new screenshot with the same search, showing “Ads”:

golfshoes-sponsoredlinks.jpg

The “Sponsored Links” name dates all the way back to the commencement of AdWords in October 2000.

golfshoes-ads.png

 

 

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