Google, now also Search for SWF (Flash)

This is amazing news indeed. Its has been feature talk with many of clients and colleagues all long for many years.

Currently almost any text a user can see as they interact with a SWF file on your site can be indexed by Googlebot and used to generate a snippet or match query terms in Google searches. Additionally, Googlebot can also discover URLs in SWF files and follow those links, so if your SWF content contains links to pages inside your website, Google may be able to crawl and index those pages as well.

Yesterday, Google announced that they have now expanded their SWF indexing capabilities

Last month we expanded our SWF indexing capabilities thanks to our continued collaboration with Adobe and a new library that is more robust and compatible with features supported by Flash Player 10.1. Additionally, thanks to improvements in the way we handle JavaScript, we are also now significantly better at recognizing and indexing sites that use JavaScript to embed SWF content. Finally, we have made improvements in our video indexing technology, resulting in better detection of when a page has a video and better extraction of metadata such as alternate thumbnails from Flash technology based videos. All in all, our SWF indexing technology now allows us to see content from SWF files on hundreds of millions of pages across the web.


Google’s ‘Sponsored Links’ Renamed ‘Ads’

Google is progressing out a modify to its search ads on all English language domains, Search Engine Land reports. “Sponsored links” will now cleanly be known as “Ads.”

A Google representative said this will roll out to more languages in the future.

Here’s an old screenshot of a search for [golf shoes] that shows “Sponsored Links”:

And here’s a new screenshot with the same search, showing “Ads”:


The “Sponsored Links” name dates all the way back to the commencement of AdWords in October 2000.




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Google Broadband Gets Its First Trial

Google’s ultra high speed fiber network — which the company says can offer speeds of up to 1 gigabit per second — is about to get its first trial outside of the Googleplex.

The trial is fairly small and not too far from home; the company will be deploying its network at Stanford University to “a group of approximately 850 faculty- and staff-owned homes on campus. “

GoogleGoogle also points out that this isn’t part of its call for small-to-mid-sized communities to submit proposals to get “Google Fiber” in their towns. That competition sparked an amusing social media battle earlier this year between dozens (if not hundreds) of towns ranging from Topeka, Kansas, to Huntsville, Alabama. Google says that they, “still plan to announce our selected community or communities by the end of the year.”

That said, Google has again made it clear that it doesn’t plan to get into the ISP business, as many originally speculated it would when it first announced the initiative. Rather, it falls into Google’s broader goal of making the InternetInternet faster, an effort that also includes experiments with its own DNS and a potential HTTP protocol replacement.